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E-commerce sites such as Amazon and eBay are leading marketplace sites, but in recent years a broad array of marketplace services are emerging; from marketplaces for accommodation locations such as those offered by Airbnb, to on-demand-type marketplace services such as Uber. Many marketplace-type businesses take the form of connecting users with small and midsize companies or individual business owners, and could be said to be one of the best and most appealing aspects of the Internet.


E-commerce: Amazon, eBay
Accommodation: Airbnb
Drivers: Uber
Doctors: Doctor On Demand
Business: Upwork


The typical model for marketplace businesses is a transaction-based billing model, charging a small percentage of the actual amount of each transaction. But to achieve sufficient sales, service providers must ensure a sizable number of transactions and users, and so the key to success lies very much in marketing services after they are launched.


Marketplace services require the creation of control/management screens for many business operators, and at the same time give rise to large numbers of file uploads and large volumes of transactions and traffic. Because they require the design of infrastructures that can withstand these demands and other advanced technologies such as security systems that can protect personal information, in many cases the creation of marketplace services entails large-scale development projects.

Common Functions

– Multiple control/management screens
– Product, image, video uploads and editing
– Comments and reviews
– Payment settlement
– Recommendations
– Data analysis

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